Official Business Partner
WhatsApp Business for Your Entire Team
Trengo's native integration means you can forget about sharing access, missed context and messy engagement. Manage all your WhatsApp conversations in one shared inbox, automate responses with AI, and deliver exceptional experiences.
Meta Business Partner
4.3 G2 score
Used by 15.000+ people worldwide!
70%
Higher response rate
By using the WhatsApp API on a channel customers open and trust.
5x
Faster handling time
When you connect the WhatsApp API to your team inbox and build automations.
70%
Increase in lead generation
With proactive WhatsApp templates and instant, AI-powered follow-up.
Send Proactive WhatsApp Business Messages
Emails get lost in spam and phone calls go unanswered. With the WhatsApp API for Business, you can send pre-approved message templates for updates, appointment reminders, and shipping notifications. Turn waiting time into a seamless, high-trust experience.
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Customer re-engagement
Re-engage Customers with WhatsApp Broadcasts
Low engagement doesn’t mean lost sales. Use the WhatsApp API to send targeted promotional broadcasts to opted-in customer segments, share special offers, and turn one-way announcements into two-way sales conversations.
AI-powered answers, zero effort
Stop wasting time on repetitive questions. Let AI handle the heavy lifting. With AI resolving questions in seconds, your team can focus on what truly matters: delivering unforgettable customer experiences.
More than just a WhatsApp API Integration
Translations · Easily translate your conversations in any language for quick understanding
AI Summarisation · Less reading! Ongoing conversations can be easily summarised
Multi-user & teams · Collaborate on conversations, no matter the size or location of your team
Website widget · Offer a Multichannel experience with our website widget
Omnichannel inbox · Be present where it matters. Add WhatsApp to your omnichannel inbox
Trengo AI · Use AI on WhatsApp to help out with handling repetitive conversations
An Official WhatsApp Business Solution Provider
As an official Meta Business Partner, we provide verified access to the WhatsApp API. Our platform meets Meta’s strict standards for performance and security, giving you a reliable connection and expert support for a fast, seamless setup.
We’ve reduced the assistance rate from nearly 50%, meaning that five out of ten general customer conversations are now handled entirely by AI. This has been a huge win for us.
Find the answer here
Frequently asked questions
What is the WhatsApp API?
The WhatsApp Business API is a tool that allows businesses to receive and answer unlimited WhatsApp messages at scale. Unlike the standard WhatsApp Business app, the API connects to a platform like Trengo, enabling features like team inboxes, AI chatbots, and integration with other business software.
What's the difference between the WhatsApp Business App and the API?
The free Business App is for single users on one device. The WhatsApp API is built for teams. It allows multiple users to manage conversations from a shared platform like Trengo and enables advanced features like AI agents, chatbots, and integration with other business tools.
Is the WhatsApp API free?
No, the official WhatsApp Business API is not free. Meta (the parent company of WhatsApp) charges businesses per conversation. However, the first 1,000 service conversations each month are free. Trengo provides access to the API and the platform to manage it, with pricing plans based on your needs.
How do I get access to the WhatsApp API?
You can get access through an official WhatsApp Business Solution Provider (BSP) like Trengo. We handle the technical integration with Meta, provide the software to manage your conversations, and guide you through the quick process of connecting your phone number.
What is an official Meta Business Partner?
A Meta Business Partner is a company recognised by Meta for its technical expertise and ability to help businesses grow across Meta platforms. These partners have access to exclusive resources, training, and support from Meta.
Can I send bulk or broadcast WhatsApp Business messages?
Yes, with the WhatsApp Business API integrated through Trengo, you can send broadcast messages to multiple recipients simultaneously. This feature is ideal for sharing promotions, newsletters, and updates with your audience.
What can I do with WhatsApp messaging templates in Trengo?
In Trengo, WhatsApp messaging templates allow you to pre-write messages for various scenarios, such as appointment confirmations, delivery updates, or promotional content. These templates ensure consistent and efficient communication with your customers.
Can multiple teammates use the same WhatsApp Business number in Trengo?
Yes! Trengo enables multiple teams to manage and respond to messages from the same WhatsApp Business number. You can assign incoming messages to specific team members and collaborate efficiently within the platform.
What are the benefits of using WhatsApp Business in Trengo?
Using WhatsApp Business through Trengo offers several advantages:
- Centralised communication: Manage all customer interactions in one platform
- Team collaboration: Multiple team members can handle conversations simultaneously.
- AI & automation: Utilise chatbots and automated replies to answer conversations. Plus use AI Journeys to handle FAQs automatically.
- Broadcasting: Send bulk messages to your customer base.
- Integrations: Connect with other tools like CRM systems for enhanced functionality.
Can I create marketing campaigns for leads in WhatsApp with Trengo?
Yes, Trengo allows you to create and manage marketing campaigns on WhatsApp. You can send broadcast messages to leads, share promotional content, and engage with potential customers directly through the platform.
How much does it cost to use WhatsApp Business in Trengo?
The cost of using WhatsApp Business (and the WhatsApp Business API pricing) varies based on factors like volume and the plan you pick. Trengo offers competitive pricing, including no connection fees and the first thousand messages each month for free. For detailed pricing information, check out our pricing page.
How is using WhatsApp Business in Trengo different from other customer engagement solutions?
Trengo provides a unified platform where businesses can manage WhatsApp communications alongside other channels like email, live chat, and social media. We’ve been a WhatsApp Business expert from the start . Our integration of the channel facilitates seamless team collaboration, advanced automation, and comprehensive analytics, enhancing overall customer engagement.
For more detailed information on how to set up WhatsApp Business API, please visit Trengo's Help Centre.
Still have unanswered questions?
See WhatsApp in action
Have a look at these lead qualification, service or re-engagement examples, fill out your number and experience WhatsApp automations to its fullest.
Receive this Lead qualification WhatsApp message on your mobile phone.
Thank you for your interest in our product! Let’s jump on a call so I can tell you more. You can book a time in my calendar at https://meetings.trengo.com/campaign/book-a-meeting,or feel free to ask our AI Agent anything about Trengo.
You can expect a Support automation example like this one on your phone.
Thank you for your order/booking! If you ever need assistance, our digital assistant is available 24/7. Just reply to this message, and we’ll be happy to help!
Expect to receive this Re-engagement WhatsApp message on your mobile phone and engage with our AI agent
Dear customer, great news! 🎉
Our latest summer collection/activities/products are now live on our website! Take a look at https://trengo.com and check it out 💪.
What our customers say about Trengo
'The automation saves a lot of time because it asks customers simple but necessary questions in advance. This way, we have a lot of information before we get in contact. This helps us to offer better service.'
Employee from
BAS World
'The integrations that we have with our CRM allows us to see everything. Plus, since we use Trengo, we can automatically assign the tickets to the right team.
This helps us a lot as our main goal is to reply as quick as possible.'
Twan Geert van Kessel
Solar Concept
'What I love about Trengo is how user-friendly it is. Very easy to use so onboarding new agents is a breeze. They were very responsive and it was a delight working with them. Highly recommend Trengo!'
Maybelline O.
Customer Experience Manager
'With Trengo’s multichannel inbox, the team no longer juggles different tabs. All inboxes are now neatly consolidated into one place. Plus, the managers use labels to track response metrics in their dashboards and actively spot opportunities for improvements.'
Arno Clarks
Motorparts
Boost sales and engagement with WhatsApp via Trengo—never miss an opportunity again!
See how you can reach more customers with WhatsApp Business
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